Sustainability Policy

We’re using advice from AdGreen and Small Business Britain's Sustainability Basics programme in trying to operate more sustainably. So we want to let you know about the green measures we’ve taken, but please note these may be temporarily adjusted as per Covid-19 guidelines.

Going paperless

We work on a digital file basis: 

  • Trello is used for to do lists and project management. Clients and collaborators can easily be added to project boards! If you’re not familiar with Trello, then please check out this starter guide;    

  • Work agreements and other documents are annotated and signed via PandaDoc

  • Photos and videos, including previews, are shared via Google Drive or WeTransfer

  • Book-keeping and invoicing is taken care of electronically via Coconut.

​We will bring a digital copy of on-set documents, such as scripts and storyboards, to all our photo- and video shoots. If you prefer or require a paper copy, however, please consider printing a larger (A3) copy for all crew to share. Before printing, AdGreen recommends optimising the layout and using the following printing settings by default: draft mode, double-sided, and black and white. 


Here’s how we try to keep emissions low on set:​

  • Ask location managers and suppliers about 100% renewable energy; 

  • Reduce our power needs;

  • Before resorting to using air conditioning or heating, we will try to control the temperature by opening/closing doors and windows (and dressing in layers);

  • Bring reusable floor protectors.

We also use 100% renewable energy at our home office, which is where all remote pre-production and editing takes place (eliminating the need to rent a production office or post production suite).


Reduce, reuse, rehome, and then recycle - that’s how we aim to operate. As such, we pledge to take the following measures:

  • Reduce the need for specific outfits, props, or equipment; 

  • Reuse or repurpose existing items where possible; 

  • Borrow or rent items where possible;

  • Carefully consider the material(s) and manufacturing process of any newly purchased items;

  • Rehome any newly purchased items;

  • Put any waste in the correct (recycling) bin.

We also don’t like plastic bags on set, so please use a rucksack, a snazzy tote bag, or a bag for life instead.

Food and beverages

Did you know that plant-based catering produces half the CO2 of a lunch with meat on the menu?

We will bring our own vegan packed lunch to set and hope you’ll consider a meat-free lunch too! 

​We encourage the use of travel mugs and water bottles. Here's a map of Refill points throughout Brighton & Hove (courtesy of Brighton Peace & Environment) or find the nearest refill station in the Refill UK app.


Generally speaking, transport accounts for the largest part of a production footprint. We try to keep our travel emissions low by taking the following precautions:​

  • Manage productions remotely as much as possible;

  • Conduct meetings locally or via video;

  • Stay local with our filming location(s); 

  • Take advantage of seasonal weather opportunities;

  • Avoid long-distance and air travel scenes in a script;

  • Use local production support if needed;

  • Reduce the number of travellers;

  • Trains before planes on long distances;

  • Public transport before private cars on shorter distances;

  • If taxis are required, we’ll request a hybrid or electric vehicle.

With all of these measures, we aim to keep our carbon emissions as low as possible. By 2025, we want to join AdGreen’s Creative Offsets scheme to compensate for production activities that we’re unable to reduce any further. 

We also aim to normalise sustainable behaviour, for example by filming people with reusable cups, water bottles and bags, or showing solar panels in exterior shots.

If you’re interested in learning more, please review AdGreen's additional resources or sign up for their FREE online training course.

Curious about your own footprint? Use the WWF’s carbon footprint calculator.